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Peng Xiandong, general manager of China Consumer Electronics Co., Ltd., said that from the current smart home appliance market, the development of smart TV is relatively mature, and has generally been accepted and popularized by consumers. Smart TVs are increasingly recognized by Chinese families for their rich features. According to data from Zhongyikang, the retail penetration rate of smart TVs reached 72% in January-November 2015, an increase of nearly 17% compared with 2014, and penetration rate was even greater in large-size products larger than 55 inches. It is up to 98%. It can be seen that the popularity of smart TVs in Chinese families has been very fast in recent years, and large-screen TVs have been favored by consumers.
Since the development of smart TV in the Chinese market is booming, what is the popularity of smart TV in the country? Recently, IHS, a well-known city transfer agency, announced a set of reports on the development of smart TVs. According to the report, people in many countries all over the world have a great demand for smart TVs. By 2019, the penetration of smart TVs will reach new heights. The survey report conducted research on the United Kingdom, Japan, the United States, France and Germany. According to research, the penetration rate of smart TV in Japan will increase from 50% in 2015 to 63% in 2019; the United States will be ranked second; smart TV penetration rate will reach 57% in 2019; Germany and the UK will be tied for third place. In 2019, the penetration rate of smart TVs will reach 53%; the fourth is France, and it is estimated that the smart TV penetration rate will reach 50% by 2019. 
For the Chinese market, although the penetration rate of smart TVs has not reached 50%, IHS believes that the demand for TVs in the Chinese market is generally stable and the demand for smart TVs is also increasing. It is believed that in 2019, the penetration rate of smart TVs in China will increase. It can reach 46%. This means that although the popularity of smart TVs in China is very fast, the overall penetration rate is still difficult to equalize with other developed countries. In the next few years, the penetration rate of smart TVs in China will have more room for growth.
In addition, in the smart TV market in China, domestic brands are more popular with consumers. Peng Xiandong said that the market penetration of domestic major smart TV brands exceeded 60%. According to Zhong Yikang's data, from January to November 2015, the six domestic brands (Hisense, Skyworth, Konka, TCL, Changhong, Haier) had a market share of 69%, and foreign brands Samsung, Sony, and Xia LG. The share is only 13%. It can be seen that Chinese consumers still have a soft spot for China's own brand.
The popularity of global smart TVs is gradually increasing. In the future, the popularity of smart TVs in the Chinese market will gradually expand. Everyone can use smart TVs to watch videos, play games, etc. It is no longer a dream. Smart TVs, your home Have it?
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Global smart TV popularity rises smart TV in your home?
In 2016, the competition between big home appliances companies is extremely fierce. The smart home appliances industry, led by smart TVs, is gradually being promoted by the Internet, and it turns out to be its killer. It must be said that the development speed of smart TVs in recent years is very rapid, sweeping the world. Smart TVs have become the preferred choice for many families. Compared with traditional TVs, smart TVs are more feature-rich. They can watch videos, play games, and install various applications online. They have been favored by consumers.