Haier Computer Ranked in the Top 4 in China Market

Haier Computer Ranked in the Top 4 in China Market According to statistics, in the second quarter of 2013, Haier Ultrabook successfully surpassed Dell and Acer to become the top four in the Chinese consumer market. This is another outstanding achievement of Haier Computer after Haier's Ultrabook X3 was ranked first in the Intel LOEM Asia Pacific sales last year.

Among the top four, Haier Computer leads the ultra-pole market, and industry insiders believe that Haier Computer is not surprised to be in the top four. A brief look at this year's ultrabook market, it is not difficult to see, Haier computer ultrabook in the game, deformation of ultra-pole, high-end touch ultra-pole market force, a variety of stunning for users to exclaim Unexpectedly."

In the gaming ultrabook market, Haier Computers has directly connected to the target consumer group's demand by launching a series of ultra-polar X-series games. Colorful thin and light X1, cool touch X1T, ultra-thin large-screen X3P, not only to meet the depth of user learning, office needs, but also brings players comparable to the desktop cool and cool experience.

In this year's sudden emergence of the deformed ultrabook market, Haier Computers has grasped the trend to dig deeper into the user's needs. The slide-type deformation ultrabook Sailing Pro and the plug-in deformation ultrabook Saiing P11A have been introduced at the top and bottom ends. The market has achieved leadership. Among them, Sailing P11A is the fastest sales record among the top 20 best-selling models of Jingdong since it was listed on the market in one week. It has brought two-in-one PC products to the lives of ordinary people.

Not long ago, the industry exposed news, Haier Computer Sword pointed to the high-end ultra-pole market, is about to launch high-end ultra-touch ultra-Lafite aesthetic taste, the ultimate light spy photos so that netizens are full of expectations. Previously, Haier Computer has successively introduced a series of human-computer interaction products such as somatosensory notebooks and eye-controlled notebooks, achieving a revolutionary change from communicating through a mouse, keyboard, and computer to using gestures and eye-to-eye dialogues. Industry sources pointed out that Haier Computer is gradually completing its identity span from the industry follower to the leader.

"Do not sell seafood to sell dry goods" Full user experience in the entire channel It is understood that in addition to upholding the concept of product development that does not sell seafood or sell dry goods, based on user experience, "integrated technology + international design" will continue to provide consumers with With more personalized and differentiated PC products of its own value, Haier Computer has also reached a higher level of development through a strategic partnership with industry giants and enhanced channel construction.

Haier Computer and Intel began with the establishment of Haier & Intel's Innovative Product R&D Center in 2006. Both of them have developed a close relationship and established far-reaching links in the global segmentation industry. In the hands of Intel, Haier Computer and Tencent's "crossfire" after several years of cooperation, this year, once again with Tencent "Dungeon and the Warriors" reached a strategic cooperative relationship, jointly launched a large-scale online games DNF custom Ultrabooks X series game super Zeng Ben, and launched online and offline joint marketing, interacting with users in all directions, welcomed by the majority of users.

In terms of channel construction, Haier’s differentiated distribution of 3C channels including Suning, Gome and other 3C channels, Haier’s two special stores, and E-Commerce channels has also gradually taken shape, especially in e-commerce channels, not only for different e-commerce platforms. Teams, e-professional teams, and Tmall team, etc., transferred professional e-commerce operation teams to e-commerce platform for direct connection; for internet users, different requirements for products, also set up an all-in-one machine, notebook, desktop, and tablet PC respectively. Teams, etc., interact directly with users on the Internet and work together with relevant personnel of major e-commerce platforms to plan online products and launch customized products for Internet users. Through a series of measures, Haier Computer achieved a 286% increase in e-commerce channels in 2013.

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