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Founded in December 2009, Guangzhou Huaneng Technology Co., Ltd. is a high-tech company that is jointly invested by Broadband Capital (CBC Chengbai), TCL Corporation, Sichuan Changhong and Tencent, and is also engaged in the interactive world of the smart world and the whole network. The largest smart TV service provider in the territory. As of December 2015, Huannet Technology has connected more than 38 million smart terminals, with more than 19 million active users and over 6 million daily active users. In China's 35 million smart TVs, which are increasing each year in China, Huaneng.com covers more than 40% of smart terminals, and the number of newly added activations is over 7 million. Huanwang's business has covered 17 TV manufacturers including Changhong and TCL, and more than 20 OTT box manufacturers such as Xiaomi, Leshi, Tmall, and Infik. Huannet's EPG has provided services to many broadcasters, operators, and licensees of Beijing Gehua, Shaanxi Broadcasting, Jiangsu Broadcasting, Mango TV, and Galaxy TV.
CCTV-Soforui is a joint venture established by CCTV Market Research and the Kantar Media Group. It engages in professional TV viewing and broadcast listening market research, and provides audiovisual survey services for the mainland China and Hong Kong media industries. As the provider of "universal currency" for TV programs, radio programs and advertising transactions, CCTV-Soffury has the world's largest network of radio and television audience surveys. The data provided by its TV viewership survey network can be pushed to over 12.7 million in mainland China. Millions of viewers and 6.4 million spectators in Hong Kong, their broadcast listening rate survey data can be pushed to more than 143 million Chinese broadcasters.
The strategic cooperation between Huannet Technology and CCTV-Sorfrey has important implications for the development of the smart TV industry.
The cooperation between the two parties can integrate CCTV-Soffuri's authoritative resources in the field of rating surveys and Huaneng.com's advantages in smart TV big data, focusing on smart TV big data, and jointly researching smart TV big data in TV ratings and advertising effectiveness. The application of assessment and audience research, and the establishment of a standard system for the measurement and application of ratings around smart TV big data.
The two sides will also combine the integration of big data and sampled small data, viewing data, and multiple types of data to open multi-dimensional big data research on smart TVs and expand business cooperation.
According to analysis by industry insiders, “At present, the advertising value of OTT is less than 1/10 of that of traditional TV industry, and CCTV-Soforui is the most authoritative provider of traditional TV ratings data in China, and it is the largest internet intelligence company in the country. TV service providers have joined forces to integrate data from both parties, indicating that the rapid adoption of smart TVs has brought about significant changes in user behavior, but also brought about changes in the industry landscape.In the future, the advertising market for traditional TVs and smart TVs will be connected, advertising industry. The distribution of value is also bound to follow."