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"Run Male" Entering a Business
In recent years, there have been many new hotspots in the technical aspects of television, such as 3D, curved surfaces, quantum dots, etc. When these technologies were first introduced, the topic was full and became a hype for many manufacturers, but over time, as the popularity of discussions decreased, Many products have gradually been eliminated in the market.
Not long ago, Changhong learned how Internet companies were best at event marketing, topic speculation, and other techniques. They hired “running men's captain†Deng Chao as product manager and earned a lot of traffic. Changhong has confidence in joining Deng Chao. He understands young people, understands the market, and understands Changhong. ""
Self-defense counterattack opened the smart TV into the "killer" era!
As the leader in the new army of Internet TV, LeTV and Xiaomi saw such a situation, and played even more in the price war and improved the ecological distribution. From the perspective of the two future strategic layouts, LeTV will use television as a starting point, and the hardware will be extended to mobile phones, televisions, and automobiles to create closed loops in the ecological chain. Xiaomi is the overall layout of the smart home industry chain from mobile phones to TVs, air purifiers, wearable devices, smart air conditioners, and smart purifiers. Millet and the United States in the capital's cooperation, and the cooperation with real estate developers, can see millet in the smart home far-reaching strategy. "If smart homes mature in China, television will only become a terminal or switching center for smart homes, and Xiaomi's advantages in television will be given full play," said Dong Min, general manager of Ovi's cloud network color TV division.
LeTV
LeTV is taking away the content. The biggest performance is that LeTV Studio has drawn together a group of star directors such as Zhang Yimou, Lu Chuan, Tsui Hark, and Guo Jingming. “Content†and “user†are added. The mode of sales below cost is a hope for LeTV. TV sales are rapidly increasing in the future.
Millet
Xiaomi was not idle at this time. On June 10, 2015, Xiaomi’s top video site in the United Nations and the film and TV drama production company held a press conference to officially announce the overall data of their video content and terminal playback platform. The total amount of genuine video content on the control platform reached 18,051, and there were 33,213 on Xiaomi's mobile phones. The total number of hardware terminals accessing video content exceeded RMB 100 million. Xiaomi is currently the Internet's smart TV industry. Leaders.
The ideas of Skyworth, Hisense, Changhong, and Konka are very similar. Although they are not heavily invested in the upstream panel industry as in TCL, they have entered the operation of content and services from the hardware. Skyworth's subsidiary "Cool Open" began its independent operations this year, responsible for the operation of Internet TV sub-brands and content services; Hisense's subsidiary, Haishi Cloud, also integrated content from several online video vendors; Changhong this year The "testing water" "smart community" is also expanding the service scope of smart TVs from home to the community; Konka launched the "Emily" smart TV operating system, and is also building a platform for integrating content and applications.
Skyworth
Skyworth, Hisense, and TCL have recently pushed new high-end color TVs such as OLEDs, ULEDs, and QLEDs. Obviously, both hardware and software will have a future. Skyworth released the first 4K OLED organic TV, launched 55-inch 39999 yuan for high-end user groups, 65 inches 59999 luxury version of the S9 series, the thinnest point can reach 5.27mm. At the same time there are 55 inch 14999 yuan, 65 inch 25999 yuan exclusive edition S9300 series and 55 inch 11999 yuan value edition S9000 series, to meet the needs of multi-level consumer groups.
Hisense Hisense ULED surface TV is equipped with the new VIDAA3 smart TV system, which has rich HD content resources, including the world's top classical music HD channel Unitel Classica full channel content, covering 50 games + HD music concerts throughout the year, users can also watch rich HD Documentary resources and 72% of online HD video resources.
TCL
On August 26th this year, the 2015 Beijing International Broadcasting Film and Television (Parametric Image Article) Exhibition (BIRTV) was grandly opened. TCL announced that it will cooperate with Dolby Laboratories to adopt Dolby VisionTM in TCL QLED2.0 to further promote HDR technology. Landing popularity. During the exhibition, TCL will display the strategic new product QLED2.0. This product has achieved TCL euphemistic surface QD technology, surface, Dolby Vision high dynamic range and wide color gamut three major technology upgrades.
Konka
The transformation of Konka's Internet is imminent. As early as March 2014, Konka launched the “Easy Strategy†for the transformation of the Internet; in August, it joined hands with Tencent to launch an easy TV game TV; in March this year, it reached a strategic cooperation with Ali to jointly release U50 Smart TV; in April, Co-published "Youku TV" with Suning and Youku; on August 18th, released new smart home products and proposed "Easy Strategy 2.0". On September 16th, Ali and Ali signed a television business cooperation agreement and obtained pre-division of 1 billion yuan in operation. It can be seen that since the beginning of this year, the Konka Internet transition strategy has been accelerating and the follow-up results are even more exciting.
Written at the end: In order to stand firm and stand, each company has entered the counter-attack battle of self-defense, and smart TVs have entered the “killer era†era! After reading the above introduction for everyone, each company is considered to be a masterpiece, and the next step is to look at enterprises. How to go, take Changhong to speak, please "run men" to join, and said that Changhong has confidence in Deng Chao's joining, he understands young people, understand the market, understand Changhong. "It seems that other companies are not under pressure!