The home appliance industry will usher in a bigger and better 2018 growth point worth looking forward to

In the 10th year of the global economic crisis, in 2018, with the economic recovery, the home appliance industry will also usher in greater benefits.

On March 6th, Jiang Feng, chairman of the China Household Electrical Appliances Association, expressed such information at the industry internal meeting held by the China Household Electrical Appliances Association and the Sixth Fourth Council and the Sixth Standing Council. In her view, the demand for Chinese household appliances has been quietly changing, and a new era of concern has changed from “having no” to “good”, and the home appliance industry has begun to develop toward high quality. According to the data of Yikang, a senior observer, some home appliances such as dishwashers, smart toilets, sweeping robots, and broken machines that can satisfy consumers' more modern living needs are advancing at an unimaginable speed. “In 2017, the growth of China's dishwashers was 130%, and the growth of smart toilets was 50%.” Not only that, but also household appliances such as air conditioners, refrigerators, range hoods, stoves, water heaters, etc. Many brands also have 15 The growth rate of %-30% is gratifying.

The home appliance industry will usher in greater benefits. The growth point in 2018 is worth looking forward to.

In 2017, Hisense's household air conditioners and commercial air conditioners were fruitful, with growth figures of 42% and 37% respectively. Dr. Wang Zhigang of Hisense Air Conditioning disclosed this data. In fact, not only is sales good, but the profit under Hisense air-conditioning sales last year was more objective. He said that this is the benefit of the industry upgrade. Wang Zhigang believes that although China's urban air-conditioning market tends to be saturated, there is still a lot of room for the 3rd and 4th grade markets. In addition, international markets such as Brazil and India are also full of opportunities. More than just air conditioners, such as laser TVs, 360° constant temperature and humidity air conditioners, and heat pump dryers, Hisense, which has leading edge technology advantages in these products, has a more promising growth point in the future, Wang Zhigang said. .

Geerke, president of Bosi Home Appliances China, gave the reporter a 20% such number. In 2017, Bosch's home appliances grew by more than 20% in China. This growth was due to three emerging categories of dishwashers, dryers and ovens. Gail also revealed a message that before the Spring Festival of 2018, Bossi's new Chinese dishwasher factory was put into production. At the AWE China Home Appliances and Consumer Electronics Expo on March 8th, people will see this from this. Dishwasher in the new factory in China. Geerke is full of confidence in the Chinese appliance market in 2018.

If the 20% growth of Bosi Home Appliances is already very encouraging, then Fangtai’s 33% sales growth in 2017 is even more exciting. Fang Yong, vice president of Fangtai, said that Fang Tai completed the plan of sales of 10 billion in 2017 and became the first kitchen appliance brand in China with more than 10 billion. In the next 10 years, Fang Tai’s ideal is to create Chinese boutiques, promote traditional culture, and provide consumers with more high-quality kitchen appliances.

The goodness of the whole machine enterprise also brings opportunities to the upstream of the home appliance industry. Li Haibin, president of Haili, told reporters that in 2017, Haili air conditioner inverter compressors increased by 58%, commercial compressors increased by 87%, and non-air conditioners compressors grew by about 30%. He deeply felt that the home appliance industry is gradually becoming bigger and stronger.

Obviously, 2018 China's home appliance industry is likely to usher in a greater positive, can not exceed the growth of 30% of the major brands in 2017, as long as we can wait and see.

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