In March of this year, the 2018 Red Dot International Design Award and the iF Design Award were successively announced in Germany. The Haier refrigerator reported the Xin kitchen refrigerator, the full space fresh-keeping refrigerator, and its Casa Di Free embedded refrigerator. In the list of winners, a total of 10 awards have been won, making it the most awarded brand in China's refrigerator industry. This is also the 13th consecutive year that Haier Refrigerator has won this award, demonstrating its world-class design level. In fact, the industry's recognition of Haier refrigerators does not stop there. Earlier, the US local time on March 8th "New York Times" issued a document saying that the world refrigerator industry entered the "Chinese era" Haier lead. In this regard, some insiders said that the "China era" of the world refrigerator industry is actually the "Haier era", because Haier is in the leading position in the refrigerator industry's market recognition, original scientific and technological strength, world authority recognition and other fields. status. The award of the world's top design awards further consolidates the argument that the world's refrigerators have entered the "Haier era." Create the best experience for users, Haier refrigerator is recognized by the world's authoritative institutions It is reported that the German iF Award was founded in 1953 and the Red Dot Award was founded in 1955. After more than 60 years of development, both have become internationally renowned creative design awards, representing the global industrial design trends and trends of the trend, including the iF award. Also known as "Oscar in the product design community." The recognition of an enterprise by an authority represents the industry's affirmation of its innovative strength. At present, the refrigerator industry is led by global innovation trends, and many of them are new products for the awards, and the products are not mass-produced. In the long run, due to the lack of user roots, corporate awareness will be greatly reduced. Throughout the 10 award-winning products, Haier refrigerators are innovatively invented around the needs of users. The conversion rate of award-winning products is as high as 80%-90%. Among them, the Casa Di refrigerator, which is a high-end food storage expert, provides users with long-lasting preservation through MSA oxygen-controlled dormancy preservation technology, and leads a new experience of high-end lifestyle; Haier refrigerators that locate household food fresh supermarkets, through full space preservation technology, Achieve refrigerated dry and wet storage, frozen original flavor, bringing users a scientific storage experience. For this reason, Haier Refrigerator Innovation Technology has been recognized by global users and international selection awards. Haier refrigerator not only ranks No.1 in the global market for 10 consecutive years, but also achieves the first place in the Chinese market for 28 consecutive years. It also ranks in the top ten of the “Fast Company†China list by “guaranteeing the safety of food storage in new refrigerators and reducing odorâ€. Be the only company in the world to be selected. These endorsements from users and the media of international authorities have once again become a strong testimony to Haier Refrigerator's original technology in the world. Global Open System, Helping Haier Refrigerator Original Technology World No. 1 The recognition of the world's authoritative organizations and global users is only a side proof of Haier's refrigerator technology capabilities, and Haier refrigerators can become the leader of the times, relying on the global leading scientific and technological strength. The essence of scientific and technological strength comes from its unique global innovation model. Relying on 30 factories established in the world and Haier's “10+N†global open innovation system, Haier Refrigerator is driven by user demand and continuously integrates global quality innovation resources through 10 global R&D centers, creating a product that exceeds user expectations and breakthroughs. The limit of new products, new technologies. It is based on the global R&D system that the technological breakthrough of Haier Refrigerator has always been in the leading position in the industry. According to the number of invention patents published in the global refrigerator industry announced in 2017, Haier Refrigerator has 708 global patents in 2017, ranking first in the industry. Among them, in the industry's most important fresh-keeping technology patents, Haier invented the full-space fresh-keeping refrigerator with 120 patents for fresh-keeping, far exceeding the average level of 1-2 fresh-keeping patents in the industry, representing the industry's top fresh-keeping strength. So far, Haier refrigerator original technology has been imitated by domestic and foreign brands as many as 22 times, and the number of imitations is the highest in the world refrigerator field. Haier has been exploring the “one person in one†model for 13 years, and has been committed to continuously satisfying the needs of users with different global users. The Haier refrigerator has been recognized by the world's authoritative institutions, and it is undoubtedly another result of Haier's "one person in one" model centered on user needs. Under the guidance of the "one person in one" mode, Haier has mastered the world's first original scientific and technological strength, and has achieved many times of disruptive industry technology leadership, and the refrigerator industry has entered the "Haier era". Dongguan Guancheng Precision Plastic Manufacturing Co., Ltd. , https://www.dpowergo.com
