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Television is familiar to all of us. The Internet is also familiar to us. The combination of the two is also a trend in recent years. LeTV, Xiaomi and Storm have all entered the Internet TV field. With the further reality of the triple play, PCs, mobile phones, and Internet TVs are also very common in homes. TV terminals are an important family tool. Major TV manufacturers have released their new products.
Since the beginning of 2016, some Internet TV manufacturers have adjusted their own directions and models. KKTV, popular, and Xiaomi have all released their latest Internet TVs, and the industry has gradually begun to diversify and differentiate.
On March 11th, KKTV released the latest Internet TV brand, the first OLED TV X55, featuring an ultra-thin 5.9mm, equipped with 20 core 64-bit processors, OLED organic screens and other eight technologies.
On March 16th, the popularity of ultra-dimensional television released 65 inches, 55 inches, 49 inches, 43 inches and four popular "youth series" new products, the official price was 4298 yuan, 2999 yuan, 2499 yuan, 1999 yuan.
On March 23, Xiaomi TV unveiled the new curved surface TV of the new millet at a strategic conference. Its size is expected to be 65 inches.
In the first year of 2016, the Internet TV industry began a new round of competition. At present, the market competition is fierce. All brands are taking the road of differentiation. On the one hand, the sales volume on TV online has increased. On the other hand, the overall TV is currently in stock. The market, the future If companies want to continue to develop, it is necessary to take the path of differentiation.
Xiaomi has officially started the subsidy competition ecology. At the end of 2015, Xiaomi released a 70-inch true 4K TV, which lowered the price of 70-inch TVs to less than 10,000 yuan. In 2016, Xiaomi released its own Internet TV products, and Xiaomi's first curved TV. Xiaomi TV CEO Wang Chuan also stated that in the past 3 years, Xiaomi TV not only had the R&D and design capabilities of the product, but also completed the construction of content from video and TV programs, game software, and TV shopping. Xiaomi TV has helped the entire ecosystem. It can completely speed up the race.
LeTV played with ecological O2O. In 2016, LeEco established a large-scale offline sales network and established LeSports' eco-O2O sales platform. All sales systems including LeSpeech.com, LePar, third-party online flagship stores, and offline LeTV flagship stores were all included. 2016 LePar experience stores will reach 10,000 homes.
In addition to LeTV and Xiaomi, there are many internet TV manufacturers building their own Great Wall in this area. The development of competition is becoming more and more fierce. Internet companies have entered the television industry, stimulating the development of the industry, and the future needs to constantly Advantages to develop their own Internet TV model in order to make a difference.