Market demand for global positioning systems and in-vehicle entertainment equipment rises Despite the rising export prices of automotive electronics products, most of the Chinese suppliers interviewed still expect their product sales to increase in 2010. Relevant information comes from Global Sources (Nasdaq: GSOL) "China Purchasing Information Report-Automotive Electronics" report covers product categories including car audio systems such as speakers, woofers and amplifiers; car multimedia players and monitors; car global positioning systems , In-vehicle computers, automotive electronic accessories and automotive security electronic products such as automotive anti-theft systems, parking assist systems, keyless entry systems and remote control starters. "China Purchasing Information Report-Automotive Electronics Products" publisher Ms. Ye Jing said: "In the past few months, 75% of the suppliers surveyed said that they have increased or maintained the price of their products due to rising costs." Ms. Ye continued: “Despite higher prices and slower demand for certain categories of products, the consumer market ’s demand for in-vehicle GPS and in-vehicle entertainment equipment continues to rise, with 65% of the surveyed suppliers expecting these two categories Product sales will increase. " Among the Chinese suppliers interviewed: * 20% It is expected that sales will increase by more than 20%; Suppliers strive to control costs and actively develop new markets Ms. Ye pointed out: "Half of the suppliers surveyed said that price competition is still the biggest challenge they will face, which also prompts 65% of companies to focus on improving operational efficiency and thereby controlling costs. Ms. Ye added: "Suppliers are also actively developing new markets to increase sales. In fact, 30% of the suppliers surveyed listed the Middle East as their largest export destination-surpassing both North America and Europe Traditional market. " Ms. Ye concluded: "Since Chinese automotive electronics suppliers strive to control costs, buyers can continue to purchase high-quality and low-cost products from Chinese suppliers. At the same time, buyers from emerging markets can also purchase those designed for New products designed to meet the needs of local consumers. "
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* 30% is expected to increase sales from 10% to 20%;
* 15% is expected to increase sales within 10%;
* 15% expect sales to be flat;
* 20% sales are expected to decline.